Brand Spotlight: Saint Laurent

By Ivana Yankova

man wearing aviator saint laurent sunglasses

Saint Laurent, a legendary name in the fashion industry, is synonymous with luxury, elegance and timeless style. 

Founded by the visionary French couturier Yves Saint Laurent, the brand has consistently set trends in the fashion world.

Here we explore the incredible journey of Saint Laurent, from its revolutionary beginnings in haute couture to its iconic status in the world of luxury fashion and eyewear.

Behind the seams: the making of Saint Laurent

Yves Saint Laurent grew up in a caring and feminine environment in Algeria. Being raised in an all-female household greatly influenced his sensitivity and passion for fashion from a young age.

At 18, he moved to Paris, where he attended fashion school and won a prestigious design competition, catching the attention of a Vogue executive.

This achievement opened doors for the young prodigy and he was hired as an assistant at Christian Dior at just 19 years old. 

Soon after, he was named head designer at the House of Dior after the death of the brand’s founder and namesake, Christian Dior himself.

woman wearing cat eye saint laurent sunglasses

In 1961, Yves Saint Laurent was drafted for military duty in Algeria, which significantly affected his mental health, and he was fired by the House of Dior shortly after. 

This didn’t stop him from pursuing his dream and he opened his own fashion house a year later. The brand introduced revolutionary concepts such as prêt-à-porter (ready-to-wear collections), breaking the boundaries of traditional haute couture. 

The Saint Laurent Paris collections were groundbreaking, featuring innovations like trouser suits, sheer tops, shoulder pads and the iconic “Le Smoking” tuxedo for women.

Saint Laurent's impact on eyewear

Saint Laurent’s influence extends beyond clothing. Known for chic and sophisticated designs, its eyewear collections feature clean lines and bold shapes, crafted from high-quality materials like acetate and metal.

Saint Laurent’s eyewear is often seen on the runway and endorsed by celebrities, which has helped it become a symbol of high fashion. 

Ever since the 60s and 70s, YSL has been known for being avant-garde. This unique style always finds a way to make a comeback, but with an innovative, modern touch. 

Saint Laurent continues to push boundaries with its sunglasses and eyeglasses collections, offering pieces that are not only functional, but also elegant.

Classic Saint Laurent eyewear silhouettes

Saint Laurent has long been a leader in the eyewear industry, with fans worldwide. Its collections are characterised by timeless silhouettes and bold designs.

Whether you’re looking for a simple black frame or a colourful statement piece, Saint Laurent has always got you covered.

Oversized & bold

One of Saint Laurent’s signature frame styles is black oversized glasses, reflecting the brand’s history of fearless fashion.

These glasses are a daring fashion choice, while their large lenses provide excellent coverage and protection.

woman wearing bold white saint laurent sunglasses

Oversized glasses were initially popularised by high-profile celebrities in the 1970s radiating confidence and elegance.

Perfect for formal events or glamorous cocktail parties, oversized frames remain a staple for those looking to make an impression.

Cat eye glasses

Massively successful among Hollywood stars back in the 1950s, cat eye glasses have been serving glamour ever since.

Saint Laurent has embraced this iconic silhouette, adding a modern twist to the vintage design.

Available in a variety of colours and finishes, its upward-edged glasses offer a playful and feminine touch, perfect for occasions like quick shopping trips and romantic dinners.

Pilot frames

Pilot frames were originally designed for military pilots back in the day. 

Now their thin metal frames and teardrop-shaped lenses have become a fashion staple for everyday wearers and movie stars alike.

woman wearing aviator saint laurent eyeglasses

Saint Laurent’s pilot frames continue this legacy, offering a cool and edgy look with sleek metal frames and a double bridge.

Its pilot glasses collections have evolved to incorporate modern materials and designs making them suitable for both outdoor and indoor activities.

Forever iconic

Saint Laurent continues to lead the way in fashion with its innovative designs and unmatched craftsmanship. 

From its famous clothing lines to its stylish eyewear, the brand is a symbol of quality, creativity and timeless style.

Whether you are a minimalist or a colour aficionado, Saint Laurent has something for every style and personality.

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