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All Eyes On

Here are just a few inspirational bloggers and partners we have worked with in the past.

We are always looking to grow the VisionDirect community so if you’d like to get in on the fun, please feel free to reach out to us at hello@visiondirect.com.au.

The Bloggers Who Inspired Us - Sustainable fashion With the start of a new year, we can’t help but look back on some of the great relationships we formed in 2019. Because here at Vision Direct, we have worked with some incredible influencers and we want to share their wonderful...
With the start of a new year, we can’t help but look back on some of the great relationships we formed in 2019. Here at Vision Direct, we have worked with some incredible influencers and we want to share their wonderful work with you. This creative and motivational bunch each...
As time flies by we see that the world we live in is getting more and more digitalized every day. Technology has completely transformed the traditional lifestyle of human beings and now it has become something that can ease a persons’ life. One of the major technologies that transformed a concept...
 Cricket is not just a sport, for some people, it is more like a religion.  It is a sport that not only unites countries but also people. Finally, it is that time of the year when people from 10 different countries come together and cheer for their nation on...
What is national sunglasses day all about? The sunglasses you wear to the beach, for hiking or just for a sunny day are not there just to make you look fashionable, but there is a deep-rooted reason embedded within them. The Vision Council aims to spread the awareness of how...
The world is full of different kinds of dads. There are sporty dads, golfing dads, young dads, old dads, dads who refuse to turn up the thermostat and make you wear five jumpers dads, dads who tell terrible jokes in front of your mates dads… the list goes on!...
On Monday evening, Maria Grazia Chiuri presented her Cruise 2020 collection for the House of Dior and our jaws are flat on the floor! Set against the backdrop of a stunning Moroccan night, the show took place at the Palais El Badi, Marrakech. Guests were seated among the fortress'...
One of the most instantly recognizable sunglasses models in history is the Ray-Ban Clubmaster. Follow us as we detail its illustrious history. The Browline Style Interestingly, its iconic browline style was actually introduced 30 years before the first ever Clubmaster was made. Browline glasses first became popular in the 50s and...
DITTO is a software that allows glasses and sunglasses to be tried on virtually from the comfort of your home. DITTO works by helping you record a video of your face and mapping it, letting you try on virtual versions of designer eyewear from leading brands like Ray-Ban, Tom Ford and Gucci with complete accuracy.
The Hottest Eyewear trends for 2019 Last month, Milan hosted the 2019 MIDO Milan Eyewear trade show, bringing the best the eyewear industry has to offer all under one roof. Over 1,200 exhibitors from all over the world set up stalls to show off the new trends and innovations in...
You may recognize some of these bloggers from our ‘Top Bloggers of the year’ edition(s). But where you’re even more likely to see their work is on their blogs or social media. As fashion influencers, in addition to being sartorial trailblazers, these bloggers are everything we aspire to be...
Cat-Eye glasses are out and glasses ON cats are in! These feline fashionistas are giving Instagram influencers a run for their money…. For more cool cat pics why not visit @catsbuyglasses See our origional post on Buzzfeed   No cream for this kitty, only Supreme! @catsbuyglasses I hate Mondays too. @heresfancynfriends Tell Vogue I'm on my way! @my_furry_babies Pass...
A few years ago it was accurate to say that clip on sunglasses were neither cool, nor stylish. They were often criticized because of the limited choices they provided insofar as lens color and frame shape, and were most probably owned by your parents in the 90’s. This last point...
Inspired by the hottest trends seen at the hottest tennis tournament, check out our suggestions below. The temperature may be dropping here in Oz, but no doubt it’s still warm enough to sit in the sun and gather round the Telly for some quality sport spectating. With the competition having...
Earlier this month, something major happened – Polyvore called it quits with the internet. The interactive mood board platform was bought by SSENSE and millions of users (including us) were heartbroken. As one of the world's leading eyewear retailers, we had the opportunity to use Polyvore as a shopping platform for eyewear...
When we founded VisionDirect as an e-commerce business in 2006, the concept for a brick and mortar store was always hovering there in the background as one of our ultimate goals. To be able to put our products directly into the hands of our customers was an idea that...
“This summer is flying by!”, are the words you’ve probably been repeating to yourself for the past few weeks, trying not to think of the upcoming short days, dark nights and seemingly endless cold. Yes, we can’t believe summer is almost over but there are still plenty of chances...
My name is Ray and I've been through a lot. I'm a bit of a rebellious creation. And I think that is why I am often associated with rebellious people and events. I remember my first time on the big screen, it was 1955 and some guy named James Dean...
Bright colours, palm trees and tropical sunsets. Rachel believes that summer is the key to happiness and this is why she decided to move from England to Australia in 2012. She describes herself as a nature junkie, and goes on to mention how you can explore natural landscapes and...
The girl who loves donuts on another level. That’s Dana Williamson aka blogger of The Wandering Donut blog. She likes to share her not so average personality through her photo’s on Instagram and her love and passion for food, drinks, and wanderings of course. Besides her awesome personality and...
We live in a constantly changing world, where the newest trends are just around the corner- replacing one old trend after another, and only a few trends are made to stay. However, white sneakers aren’t going anywhere, anytime soon. In fact they are more popular now than ever, and...
Remember those days when blue was for boys and pink was for girls? Well – this shade just changed everything; from a brighter pink hue to a soft peachy pink it’s considered Millennial Pink. So what is Millennial Pink and how did it start? The Revolution of Millennial Pink Firstly, Millennial...
“Eyes are the mirror of the soul” – they say – so why wouldn’t you take care of them? Let’s be more practical and leave the soul in peace for a while; your eyes are beautiful in every shape and colour, they are your secret weapon, you can do...
Adventure Is The Key To Life She’s the girl who never stops discovering new places and is always up for an adventure. At a young age and as a broke college student, this girl’s heart was captured by traveling to places she hasn’t been before - particularly involving one thing;...
From Solo Traveler to Travel Blog Founder Many people are afraid of travelling alone- but not Michela Fantinel of Rocky Travel. This fearless female grew up in Italy yet is fluent in four languages and enjoyed travelling to many different countries before she fell in love with Australia. Rocky Travel,...