- Only $119.95
- FREE Shipping
When Renzo Rosso and Adriano Goldschmied founded Diesel in 1978, they said it was a mix of US marketing, Italian creativity, and German systems. What is evident, then, is a desire to be the best any way possible. With a creative finger in almost every pie imaginable, Diesel is perched comfortably among the kingpins of the luxury market. If 2009's 1.3bn Euro intake, combined with 2200 employees, is anything to go by, this is a company which doesn't play around.
Diesel eyeglasses AustraliaThe 0167 in white is a frosty and wiry, but oddly comforting, little design piece. It's white hot, instead of white cold. It's easy to imagine this frame on the face of a caring nurse, or a researcher working for a cure. It's a simple frame which feels no need to make a statement, and in being this way, makes something of a statement by default.
Online Diesel glassesIn black this Diesel eyewear is perfect for a motorcycle cop, a ninja, or the every day Jane who can't stand going over the top. It's refined, but bold enough to hold its ground. Solid enough to hold up, when London Bridge is falling down.
In palladium red, it's strawberries and whipped cream, or a jam scone with a raspberry milkshake. In blue lilac, it's a back massage on a bed of fresh flowers. It's room service for a week, and a nice robe after a spa. It's a warm hug, and a firm handshake.
Made in Italy from the exact same stuff as other luxury eyewear, a small but considered range does not reflect a dip in quality. Diesel is right there with the big kids in the playground.
Banana Republic frames follow the same sorts of lines. Clean designs, without anything overbearing, with a focus on your comfort and vision. There's a cheeky spruce of colour from time to time, but there's a real merit to keeping it simple.