• - Fast Domestic & International Delivery*
    • - Online Order Tracking + Secure Service with Leading Delivery Companies
    • - FREE SHIPPING for orders over $AU99
    • More Info >
    • - Full Refund & Exchanges Within 100 Days
    • - 2 Year Warranty on ALL Sunglasses & Eyeglasses
    • - 2 Year Warranty on ALL Prescription Eyewear
    • - 3 Month Warranty on ALL Contact Lenses
    • More Info >
  • x
    Best Price Guarantee

    Best Price Guarantee* ?Find a Lower Online Price and We'll Match It!

    Largest range, best service, amazing prices! Look out for items marked "Best Price Guarantee", and if you can find designer sunglasses and eyeglasses at a lower price elsewhere, we'll match that price! Simply let us know within 14 days of placing your order, and we'll wire the difference right back into your account.

    Simply send an email to our customer service: customerservice@visiondirect.com.au and provide us the website address of the lower-priced item. We'll verify it according to our guidelines and if it's the exact same model number and colour, we'll match the price!

    We gladly match the price with the following guidelines:

    *The Best Price Guarantee is valid on:

    The Best Price Guarantee applies to eyeglasses frames and sunglasses only and does not apply to prescription or contact lenses. Any exact, identical brand name glasses model sold online by an Authorized Australia dealer as designated by the official distributor/manufacturer. Colours and sizes must be identical. Any item currently in stock and available for purchase on another website that is also available in the same size, style, and colour on www.visiondirect.com.au The item is available on other websites for shipping to your address. Selected eyeglass frames or sunglasses. Prescription lenses and contact lenses are excluded. We include all applicable shipping and other costs of the other website to make a proper cost comparison The Best Price Guarantee is limited to 14 days after you placed your order on www.visiondirect.com.au.

    When does the Best Price Guarantee not apply?

    We are unable to offer the Best Price Guarantee under the following circumstances (including, but not limited to):

    The offer cannot be combined with a promotion code. Special promotions such as coupon codes, rebates, gift certificates and " buy one, get one free " are not eligible for the Best Price Guarantee. The difference amount is minimum 1 AUD We do not honor other retailers' misprinted or falsely advertised prices for the Best Price Guarantee. Purchases for resale or commercial purposes are not eligible for the Best Price Guarantee. This offer does not apply to items advertised below our cost. We will not price match prescription lenses or contact lenses. The best price guarantee applies to eyeglass frames and sunglasses only. Items on websites that are auction sites, unauthorized dealer sites and/or discount sites. Items that are out of stock, open-box, clearance, outlet center products and/or refurbished items. Items that are not in stock, ready for shipping on other websites

    What happens after I submit my request?

    Within 14 days of your purchase date, VisionDirect will verify and match the lower price and credit your credit card for the price difference assuming the above requirements apply and are met. The item must be currently available on www.visiondirect.com.au in the same size, style, and colour.

    If you have not made your purchase at the time of applying for the Best Price Guarantee, we can place the order for you at the matched price upon approval.

    Price difference applies to the full cost of the item including tax and shipping (subtracting any promotions). There's a limit of one guarantee claim per item, per order. The difference amount is minimum 1 AUD.

    We reserve the right to verify another online company's product availability, authorized dealer status, and price before issuing a price match credit.

    • - Claim rebate on prescription sunglasses, prescription eyeglasses or contact lenses
    • - Vision Direct is a recognized online optical provider by Medibank and Bupa
    • - Click for more info about our health fund partners
    • More Info >
    • We offer free basic 1.5 index lenses on all prescription eyeglasses. We provide opportunities to upgrade and add features during checkout. We make shopping online for your glasses simple, efficient and safe.
TOLL FREE 1-800-958-277
  • - Available Mon-Fri, from 9AM - 6PM AEST

Vision Direct is a recognized optical provider for HCF Health Insurance

About HCF


Established in 1932, HCF (The Hospitals Contribution Fund of Australia) is Australia's largest nonprofit health fund with almost 1.5 million members. It operates in all states and territories in Australia and has over 50 branches. It offers its members a wide range of products that serves to manage and improve member’s health and lifestyle. Besides private health insurance, they also offer life cover, travel insurance and pet insurance.


HCF re-invests the premium income back into the company. Their vision is to make private health insurance understandable, affordable and customer-centric. Over recent years, HCF has paid out more in premiums to its members in benefits than the industry average.


Types of Coverage


HCF provides private health insurance cover for a full range of health cover including pet insurance, travel insurance and life insurance.

They offer a variety of Hospital and Extras policies, as well as a few convenient package options that combine Extras and Hospital cover for singles, couples and families.

Various categories of HCF hospital policies include Basic Plus, Bronze Plus, Silver and Gold policies each with a graded level of coverage for self and family. With an HCF Hospital policy, one doesn’t pay any excess when one’s children need to go to a hospital, regardless of how many kids or how frequently they need to go to the hospital.

HCF offers a variety of Extras policies, from the cheapest Starter Extras option to the more expensive and comprehensive ones including Mid Extras, Vital Extras and Top Extras. These extras cover some or all of the costs associated with general treatments received outside of the hospital such as Physiotherapy, ambulance services, optical, dental, hearing aid etc.

HCF also offers the convenience of choosing a combined Hospital and Extras package suited to one’s specific stage of life: Young and single, starting a family or established family. These are:

My Future 500 Basic Plus - created for the budget-conscious young single or couple. 

My Family Silver Plus - designed for those planning to start or grow their family; 

Hospital Gold and Mid Extras - a comprehensive family package. 

HCF's 'Thank You’ program rewards members the longer they stay with the fund. Members can save from a wide range of national brands, for example, Coles, Woolworths, Meyer and David Jones.

HCF members get up to 100% back on selected Extras from over 10,000 participating program providers, depending on one’s level of cover and annual limits.


HCF Hospital cover options


For an HCF Hospital policy, one can choose an excess of either $250, $500 or $750. All Hospital cover options provide in-hospital treatments as a private patient in a public or private hospital.

HCF offers optical coverage in its HCF Starter Extras(with optical), HCF Mid Extras, HCF My Future 500 Extras and HCF My Future 250 Extras


Optical Coverage by HCF on VisionDirect


HCF’s Extras cover gives you rebates for prescription glasses and contacts. Depending on your Extras cover, you are eligible to get 100% back up to annual limits such as $275 per calendar year in HCF’s Top Extras Plan. When you shop at VisionDirect, you can get a rebate on the following:

VisionDirect is a recognized optical provider for HCF Health Insurance. So, if you have an Extras cover with optical coverage, you are eligible for rebates from HCF Private when shopping prescription eyewear with us. Typically, optical covers are valid for 1 calendar or financial year and if benefits are left unused until then, they expire and don’t accrue at the end of the period.


How to get your HCF claim


Before you claim at HCF, ensure that you:

Here’s how to claim with HCF for optical items


  • App & Online- With HCF, you can submit your Extras Claim for Optical Items online via the My Membership app or the online member services.
  • You can alternatively walk into an HCF branch with your membership card, and invoice to get your claim.
  • You can also fill in the HCF claim form and post it with your invoice to:


GPO Box 4242

Sydney NSW 2001


Get Optical Expertise from VisionDirect


Rest assured that you’ll be the most empowered you’ve ever been while shopping for eyeglasses. Our resources like the optical centre and blog will make sure you’re all set the next time you need any advice related to vision. You will learn all about tips for the right fitchoosing glasses, the science behind vision problems like myopiahyperopiaastigmatism, and even the differences between contact lenses and glasses prescription. It all starts with determining that you need glasses, get your prescription. Then, you can easily shop online at VisionDirect, which will save you time, money, hassle as well as give you a plethora of style options. VisionDirect also has its game-changing Virtual Try-On(VTO) Tool and lens scanner to make online shopping easier than ever before. You can use the VTO as an online mirror, as it shows you wearing hundreds of eyeglasses before you buy them. The Arise HD prescription lenses give you the finest, most durable, clear vision with the same lenses thanks to features such as scratch-resistance, anti-reflective coating, UV 400 and superhydrophobic protection.

VisionDirect also offers  zFORT™ blue light blocking glasses, helping you limit your exposure to the potentially damaging effects of blue light such as premature eye ageing and vision problems. Don’t wait any longer. Discover more than 180 designer eyewear brands, over 80,000 pairs of sunglasses and eyeglasses at VisionDirect. Shop now!

VisionDirect has brought to you its revolutionary Virtual Try-On(VTO) Tool and lens scanner to make online shopping easier than ever before. The VTO is like an online mirror, allowing you to see yourself wearing hundreds of eyeglasses before you buy them in 2 easy steps.

Step 1: record your selfie video. Follow our simple process where we show you how to use your desktop or mobile camera to record a quick, five-second selfie video.

Step 2: try on glasses online! Go to the brand page of any glasses you’d like to virtually try on. Then, filter by ‘virtual try-on’ in the special features option. You can see yourself wearing any of the glasses that appear! We have over 5,000 pairs of eyeglasses and 6,000 pairs of sunglasses just a few clicks away from appearing on your face!

We have also got a free online tool to easily measure your pupillary distance. We recommend this as it is fast, easy and accurate. All you need is a smartphone or webcam and to follow 4 easy steps. Do you already have a broken pair of glasses and want to order a new pair? Our Lens Scanner application allows you to get your current prescription details free of charge within minutes without having to go to an eye doctor. The Lens Scanner is also a pupillary distance measurement app, so you will get all the details you need to buy a new pair of prescription eyeglasses.





  • Check with HCF whether you are eligible for an optical rebate. You can find HCF contact details here.
  • Purchase your prescription glasses, sunglasses or contact lenses from VisionDirect and download your invoice here after delivery.
  • Send your invoice to HCF and claim your optical rebate.

Please note: The following lenses are not eligible for a rebate:

  • Progressive lenses

  • Prescription lenses with a sphere (SPH) value higher than +/- 3.00


Contact us or read our FAQ. Find out more about our selection of premium prescription lenses here.



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