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Brand Spotlight

Read all about the newest products, coolest collections and trending eyewear brands.

Ray-Ban® sunglasses are synonymous with the brand's most famous models including the Aviator™, Clubmaster and of course, the Wayfarer®. Not too many of us are familiar with the Gatsby however. For those of you not in the loop, The Great Gatsby is a fascinating portrait of American society in the 20s. Be...
VisionDirect is proud to announce the launch of a new 100% made in Italy brand. Bob Sdrunk is a lifestyle eyewear brand based in Italy and born in 2009 from a simple idea: it is indeed a mix of different cultures and an unconditional love for fashion and design....
If you’re a fan of round Ray-Ban® sunglasses or the cool Ray-Ban Clubmaster frames, then the new Clubround sunglasses should be next on your sunnies hit list. Now you can have a pair of classic Ray-Ban sunnies that have the famous Clubmaster frames combined with the latest trendy round lenses...
Bang Bang! Embrace the vibe of the popular Havana color in a new Ray-Ban® rhythm that keeps the iconic style, quality and appeal of the original Ray-Ban Aviator™. Inspired by the fresh, classic and vibrant summer vibes of the antique streets of Havana, these pairs are both timeless and...
Gear up for the slopes with a pair of SPY Goggles: Doom or Bravo, which one you prefer? These two models are famous for their Lock Steady™ lens system which allows you to quickly switch out lenses at the touch of a button. Yep – that means no need to...
Just in time for Australia Day, Vision Direct is now offering three new Australian Designer Eyewear labels, Ksubi ,  Mako & Oroton. We have prepared a little preview of each of these brands and a little bit about their history. Keep on reading to find out about these great new Australian brands that...
To quote the style inspiring fashion designer, Rachel Zoe : “Style is a way to say who you are without having to speak” Fendi Goes Wild With Its Jungle Collection This season, the Fendi house have called out to the ladies who march to the beat of a different drummer, to the woman...
The Ray-Ban® Clubmaster® is one of the most recognizable sunglasses models in the world and since being introduced in the 80s, they have been an instant hit. Check out our video where we take a look at the Clubmaster collection, featuring all the classic models as well as more...
Our Must-Have Summer Accessory: Komono Australia Glasses If you haven’t heard of the brand Komono Australia yet, then you are late to the game. This sunglasses brand is popular with celebrities and fashion trendsetters alike, with Kendall Jenner, Gigi Hadid, and Emma Stone sporting these modern shades. Fairly new to the...
Daughter to one of our favourite Beatles, Stella McCartney was born into fame but has also rightfully earned her place in the fashion industry. Although industry leaders were skeptical at first, Stella has wowed fashion experts with her bold designs and creativity. Graduating from the world’s most prestigious design school,...
Following on from their hugely successful footwear collection, adidas Originals has joined forces with Italia Independent once again in a brand new, exciting collaboration. The newly released adidas Originals by Italia Independent collection features stunning eyewear pieces which merge adidas Originals' heritage with the creative direction of Italia Independent's super-stylish president, Lapo Elkann. Exquisitely...
Kenneth Cole Kenneth Cole is perhaps best known for shoes, and got his start much in the same entrepreneurial distribution as the owner of Nike did, by selling his first forty thousand pairs of shoes out of a trailer in New York City. From there, the Kenneth Cole brand became...
With the popularity of Ray-Ban sunglasses at an all-time high, it can be hard to tell the real from the fake. How can you be sure when you're buying online that what you're buying is real? VisionDirect only deals in the real but other websites aren't so trustworthy. Fear...
Roxy sunglasses are just one line of a groundbreaking brand that introduced women’s surfwear to the market, so it’s no wonder that they also bring serious summer vibes. The line prides itself in making affordable, high-quality sunglasses that protect your eyes all year-round. At SmartBuyGlasses, we agree, which is...
The French designer Catherine Deneuve has released a line of eyeglasses for spring 2013 for the discerning female eye-wear market. Catherine Deneuve Lunettes features a variety of feminine styles, these glasses are understated and simply have a subtle logo detailing on the temples. With a focus on gentle colors and a...
BOO! It;s Halloween (in case the copious amounts of decorations everywhere or countless horror films hadn't indicated). It's always a fun time to be a child and have your parents dress you up and go around getting free sweets. As an adult it gets less fun because there's so much...
A contemporary update on retro eyewear styles, the Jimmy Choo Andie sunglasses are a standout piece. The model blends bohemian and glamour and is reminiscent of Seventies style. These saucer-sized sunglasses feature glitter coated shields on the sides and come in a range of interesting tones including rose gold,...
Your favourite Oakley sunglasses just got cooler and a lot more colourful. Imagine Emerald Blue, Violet Iridium, Torch Grey, Jade Green, Sapphire Blue, Ruby Orange and Chrome Silver… Now you can charge up your Oakley Latch sunglasses with new Flash lenses.   Where style meets functionality, Latch offers a fresh path from the...
The History of Persol 714 on Screen There’s a reason actor Steve McQueen was known as the “king of cool” in the ‘60’s and ‘70’s. It wasn’t just his talent that made McQueen so sought after in the film industry; it was his style that was the backbone of his...
One of the most instantly recognizable sunglasses models in history is the Ray-Ban Clubmaster. Follow us as we detail its illustrious history. The Browline Style Interestingly, its iconic browline style was actually introduced 30 years before the first ever Clubmaster was made. Browline glasses first became popular in the 50s and...
Prada Ornate Saffiano Leather Eyewear Inspiration You may or may not have bagged a Prada It-bag this season but you can still hit It-girl status with sunglasses from their latest range. There’s no better combo than that of designer fashion brands adding iconic, luxe details from their most popular bags to...
Let’s have a look at some of the best American sunglasses brands out there. Summer is fast approaching, and while we’re all looking forward to longer days and warmer nights, it’s going to be tough to go out and about without a proper pair of sunglasses. As far as American...
It's rare that a new brand comes along and takes the fashion world by storm. Typically it's the reinvention of a classic line or a forgotten industry legend coming back to wow with their latest collection (Linda Farrow is a perfect example). As a new brand your competing with the...
Under the guidance of creative giant Karl Lagerfeld, Fendi has become a powerhouse renowned for its vibrant graphic patterns and exuberant colours, and this season is no different. Their Resort 2017 collection also features the Lei eyewear collection, which perfect compliments the soft, romantic fabrics and strong graphic patterns...
Few brands have the summer bang and pull that Carrera has. They just look amazing in the summer sunshine. The light weight, beautiful metal frames and deep tinting give a mysterious but cool vibe that is all but impossible to find in any other brand. Rhianna, one of the...