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Brand Spotlight

Read all about the newest products, coolest collections and trending eyewear brands.

With the popularity of Ray-Ban sunglasses at an all-time high, it can be hard to tell the real from the fake. How can you be sure when you're buying online that what you're buying is real? VisionDirect only deals in the real but other websites aren't so trustworthy. Fear...
“Experience the freedom to change” is the tagline behind Carrera Interchangeable revolutionary new product range. Customizing your Carrera glasses and Carrera sunglasses from one day to the next may be nothing new to sports enthusiasts who change lenses according to the conditions, but here it’s the front cover which...
A contemporary update on retro eyewear styles, the Jimmy Choo Andie sunglasses are a standout piece. The model blends bohemian and glamour and is reminiscent of Seventies style. These saucer-sized sunglasses feature glitter coated shields on the sides and come in a range of interesting tones including rose gold,...
Don’t be surprised if Tom Ford’s latest fashion film makes you want to bust some moves. The video soundtrack features Nile Rodgers dance party anthem “I Want Your Love” and a star cast of models and celebrities including Lady Gaga. If that’s not enough to catch your eye, then the spring...
Straight out of sunny Southern California, Garrett Leight is out to bring some chilled-out West Coast vibes to your look this summer! Founded in 2011 in Venice Beach, Garrett Leight California Optical is a brand with deep ties to the culture and lifestyle of the West Coast. Think sun, sea,...
One of the most instantly recognizable sunglasses models in history are the Ray-Ban Clubmaster. Follow us as we detail its illustrious history. Fashion says "me too", style says "only me".   The Browline Style Interestingly, its iconic browline style was actually introduced 30 years before the first ever Clubmaster was made. Browline glasses...
Whatever sport you find yourself taking part in, be it cycling, jogging, tennis, volleyball, you name it, Oakley is the go brand for protecting your eyes. We'd like to show two hot faves from the Oakley sport sunglasses collections. New Oakley sport sunglasses collection Oakley Flak 2.0 sunglasses The Oakley Flak 2.0...
Gucci Collection 2017: Bold, Bright, and Big Logos Gucci Collection 2017 has stepped up their game by making their eyewear bold, colorful, and filled with embellishments. They are bringing back some of their classic designs and signature patterns, with a modern twist and have incorporated the classic Gucci logo into...
No pair of sunglasses has influenced popular culture more than these Ray-Ban classics. Since their introduction in the ’50s, they have been copied, emulated and even reinvented but nothing comes close to the Ray-Ban version. It can be hard to choose between the Original Ray-Ban Wayfarer and the New...
Carrera sunglasses is one of those sunglasses brands that have been around for many, many years. However, they have never been out of style. The brand is constantly re-imagining its designs, giving options for the new generations without ever losing the fiery spirit they've carried since their beginnings when their founder,...
For a long time, a plastic pair of Ray-Ban sunglasses or glasses was all you needed to look trendy. Fast forward to 2016 and the Ray-Ban Clubmaster Wood collection. The Ray-Ban Clubmaster Wood The eyewear giant has updated the iconic Clubmaster and they are now combined with hand-crafted wood elements. The collection, of course,...
A quintessential symbol of luxury, Burberry is a brand which is associated with British style and elegance. Their iconic check pattern is undoubtedly one of the most recognisable prints in the world. Not to be outdone however, is another print which can be seen in their latest eyewear collection...
https://www.youtube.com/watch?v=kt5-TMmG-cA The Vuarnet story began back in the 1950s, when legendary alpine skiier Jean Vuarnet was ruling the slopes of the French Alps, winning every competition going and setting the standard for speed in competitive skiing. Meanwhile, a Parisian optician and fellow alpine enthusiast by the name of Roger Poilloux...
Charge your crystals and fuel up your jetpacks, folks. Here is where high- fashion and creative genius transform into supernatural retro-futuristic sunglasses. Discover the Fendi Iridia, Orchidea and Paradeyes sunglasses Fendi has always been loved for stylish furs and designer leather goods, but their new eyewear pieces are taking their...
Your favourite Oakley sunglasses just got cooler and a lot more colourful. Imagine Emerald Blue, Violet Iridium, Torch Grey, Jade Green, Sapphire Blue, Ruby Orange and Chrome Silver… Now you can charge up your Oakley Latch sunglasses with new Flash lenses.   Where style meets functionality, Latch offers a fresh path from the...
Car branded products have a bad rep when it comes to fashion. An overuse of logos in the past has really created a negativity towards clothing or accessories from car manufacturers. I blame the 90's when a logo was stuck on anything and everything and flogged to the masses....
An oldie but goody as we throw it back to look at the sunglasses worn in iconic film 'The Blues Brothers'. Now, I may be a little young to remember the film being released but ever since an early age I've known that it was iconic. The reason why?...
Originally founded in 1979 but relaunched in 2006 by Sunshades Eyewear, Le Specs Sunglasses had its first run of success in Australia in the 1980s, where it was synonymous with youthful Euro chic. A trendsetter, the brand has garnered fans across the fashion world, with Beyonce and Rihanna among the...
Prepare for some serious eyewear envy with the latest designs from Italian fashion powerhouse Prada. These new collections, the latest offerings from the Milan based doyens of style, are vastly different from one another in look and yet share a certain similarity in their blending of two contrasting styles....
Love Cazal? Not as much as Rick Ross does. He has a Cazal face tattoo to prove it. Seriously, he has a tattoo of the Cazal logo on his face now. Talk about eyewear... http://www.youtube.com/watch?v=WS2H73Q3WsE Just before his 39th birthday Rick Ross decided to get a number of of face...
A mate and I once had a dream, of starting a sunglasses label and that was it” - Simon Ponnusamy. Fast forward a few years later and here it is. Since it's inception, AM Eyewear has emerged as one of the hippest eyewear brands, defying the norm and redefining what's fashionable...
Okay, so they might be some of the most embarrassing people on the planet, be pretty terrible dancers or tell the world’s worst jokes, but you know that’s why you love them. September 2nd is Father’s Day so make sure to give that old man something he’ll really appreciate;...
Following on from their hugely successful footwear collection, adidas Originals has joined forces with Italia Independent once again in a brand new, exciting collaboration. The newly released adidas Originals by Italia Independent collection features stunning eyewear pieces which merge adidas Originals' heritage with the creative direction of Italia Independent's super-stylish president, Lapo Elkann. Exquisitely...
Ray-Ban® sunglasses are synonymous with the brand's most famous models including the Aviator™, Clubmaster and of course, the Wayfarer®. Not too many of us are familiar with the Gatsby however. For those of you not in the loop, The Great Gatsby is a fascinating portrait of American society in the 20s. Be...
By now all of us are familiar with the classic gold-coloured Ray-Ban Aviator sunglasses, but as Kid Cudi once - in an almost grammatically correct fashion - said: "everything that shine ain't always gonna be gold". Except now it is. Or can be, at least. Although Carrera's golden sunglasses were on sale...