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Brand Spotlight

Read all about the newest products, coolest collections and trending eyewear brands.

The History of Persol 714 on Screen There’s a reason actor Steve McQueen was known as the “king of cool” in the ‘60’s and ‘70’s. It wasn’t just his talent that made McQueen so sought after in the film industry; it was his style that was the backbone of his...
Prada is one of the oldest luxury fashion houses in the world. While it’s now one of the most recognisable brands out there (and the home of the amazing Prada glasses listed below), it was founded in 1913 by Mario and Martino Prada as a small leather goods shop, Fratelli...
Versace is one of the undisputed big hitters when it comes to fashion. The 1978 brainchild of Gianni Versace has risen to global fame; the iconic Medusa logo, inspired by Roman ruins, is now synonymous with one of the true world leaders in luxury. While the Italian fashion house...
Quay was born on the Australian festival circuit, making stylish shades for partygoers down under. Now one of the world’s biggest and best sunglasses brands, Quay continues to make cool, affordable sunnies that stand out from the crowd. Known for everything from affordable sunglasses to high-fashion, the Quay sunglasses...
Dior is one of the premier fashion houses in the world. Founded in post-war Paris by Christian Dior, the label quickly rose to prominence in both high fashion and popular retail circles. While Dior is most well-known for their clothing and fragrances, their sunglasses are also highly coveted. In...
  Wondering how much do glasses cost? If you’re a glasses’ wearer, you’ll know that wearing specs can be a costly exercise with regular visits to the optometrist to check your prescription & eye health, plus the cost of the frame and lenses to correct your vision. Read our blog...
Buying Gucci Glasses for Men Want to add Gucci Glasses to your collection but not sure where to start? Read on to discover how to successfully make a high fashion statement with the the best Gucci glasses for men! All About Gucci The gold standard in Italian luxury, Gucci was founded in...
Buying Gucci Glasses Want to add Gucci Glasses to your collection but not sure where to start? Read on to discover how to make the best high fashion statement with your eyewear this year! The Gucci Lowdown The gold standard in Italian luxury, Gucci was founded in the 1920’s by a man...
What is national sunglasses day all about? The sunglasses you wear to the beach, for hiking or just for a sunny day are not there just to make you look fashionable, but there is a deep-rooted reason embedded within them. The Vision Council aims to spread the awareness of how...
The world is full of different kinds of dads. There are sporty dads, golfing dads, young dads, old dads, dads who refuse to turn up the thermostat and make you wear five jumpers dads, dads who tell terrible jokes in front of your mates dads… the list goes on!...
Let’s have a look at some of the best American sunglasses brands out there. Summer is fast approaching, and while we’re all looking forward to longer days and warmer nights, it’s going to be tough to go out and about without a proper pair of sunglasses. As far as American...
On Monday evening, Maria Grazia Chiuri presented her Cruise 2020 collection for the House of Dior and our jaws are flat on the floor! Set against the backdrop of a stunning Moroccan night, the show took place at the Palais El Badi, Marrakech. Guests were seated among the fortress'...
No pair of sunglasses has influenced popular culture more than these Ray-Ban classics. Since their introduction in the ’50s, they have been copied, emulated and even reinvented but nothing comes close to the Ray-Ban version. It can be hard to choose between the Original Ray-Ban Wayfarer and the New...
It’s fair to say that a couple of years ago, clip-on sunglasses were neither cool nor stylish! They were often criticized because of the limited choices they provided insofar as lens color and frame shape, and were most probably owned by your parents in the 90s! These fashion accessories, such...
April 22nd marks the anniversary of the birth of the modern environmental movement in 1970. A huge event that is celebrated in over 193 countries, Earth Day aims to raise awareness and demonstrate support for environmental protection all over the world. There are many ways to celebrate this special holiday, such...
One of the most instantly recognizable sunglasses models in history is the Ray-Ban Clubmaster. Follow us as we detail its illustrious history. The Browline Style Interestingly, its iconic browline style was actually introduced 30 years before the first ever Clubmaster was made. Browline glasses first became popular in the 50s and...
The Hottest Eyewear trends for 2019 Last month, Milan hosted the 2019 MIDO Milan Eyewear trade show, bringing the best the eyewear industry has to offer all under one roof. Over 1,200 exhibitors from all over the world set up stalls to show off the new trends and innovations in...
Well if you ask us, Green is the new Gold! Not only are environmentally friendly products currently trending for their sustainability and promise to make the world a better place, they are also helping shoppers save on spending. With one in three consumers preferring to purchase an eco-friendly option,...
LMNT, Oh My Woodness! and Arise Collective are three exclusive eyewear collections that make up the expansive VisionDirect range. Each label offers affordable, yet durable and high-quality eyewear in every style imaginable, so that everyone can find their perfect pair. We have picked the top 3 pieces from these...
No pair of sunglasses has influenced popular culture more than these Ray-Ban classics. Since their introduction in the 50’s, they have been copied, emulated and even reinvented but nothing comes close to the Ray-Ban version. It can be hard to choose between the Original Wayfarer and the New Wayfarer;...
One of the most instantly recognizable sunglasses models in history are the Ray-Ban Clubmaster. Follow us as we detail its illustrious history. Fashion says "me too", style says "only me".   The Browline Style Interestingly, its iconic browline style was actually introduced 30 years before the first ever Clubmaster was made. Browline glasses...
My name is Ray and I've been through a lot. I'm a bit of a rebellious creation. And I think that is why I am often associated with rebellious people and events. I remember my first time on the big screen, it was 1955 and some guy named James Dean...
Summer has LANDED. It’s hot, it’s here, and it’s happy days ahead! The time to find your inner sunglasses goddess is here. Don’t be the person who rocks up to every party, or day at the beach, wearing the same old tired frames you’ve had for the past three...
VisionDirect is proud to announce the launch of a new 100% made in Italy brand. Bob Sdrunk is a lifestyle eyewear brand based in Italy and born in 2009 from a simple idea: it is indeed a mix of different cultures and an unconditional love for fashion and design....
Driving in a cab late at night through the streets of LA with your sunglasses on. Sounds cool huh? Well maybe because it sounds kind of weird to have your sunglasses on in the middle of the night when it’s pitch dark. ‘Sunglasses at Night’ by Corey Hart was...