Brand Spotlight

Read all about the newest products, coolest collections and trending eyewear brands.

Newsflash: Valentino fashion house has partnered up with Luxottica Group in January 2017 (officially) to launch a collection of Valentino eyewear which will embody timeless elegance, taking inspiration from ready-to-wear collections and accessories, creating a perfect balance between traditional and modern aesthetics in full respect to the iconic values...
An Athletic Brand from the Start: Quiksilver’s Journey to Sunglasses If you look on Quiksilver’s Instagram page, you’ll be bombarded with images and videos of tan, lean surfers riding towering waves, or boys decked out in street brands skateboarding in concrete jungles. This is no surprise, as Quiksilver started in...
The It-Girl Strikes Again Everybody in the fashion industry knows it: the 90’s trend is coming back again and it’s coming back hard. Not only are the biggest fashion houses and fashion models incorporating these old trends into their collections, so are celebrities. Fashion model Gigi Hadid and her crew (Bella,...
Roxy sunglasses are just one line of a groundbreaking brand that introduced women’s surfwear to the market, so it’s no wonder that they also bring serious summer vibes. The line prides itself in making affordable, high-quality sunglasses that protect your eyes all year-round. At SmartBuyGlasses, we agree, which is...
Summer Ready in our Favorite Havaianas Sunnies The beautiful beaches of Rio may be clear of Olympic rings and preparing for winter, but up in the Northern hemisphere we’re getting ready for summer. If you want to add some Brazilian flare and fun to your summer wardrobe, there’s no one...
Our Must-Have Summer Accessory: Komono Australia Glasses If you haven’t heard of the brand Komono Australia yet, then you are late to the game. This sunglasses brand is popular with celebrities and fashion trendsetters alike, with Kendall Jenner, Gigi Hadid, and Emma Stone sporting these modern shades. Fairly new to the...
Gucci Collection 2017: Bold, Bright, and Big Logos Gucci Collection 2017 has stepped up their game by making their eyewear bold, colorful, and filled with embellishments. They are bringing back some of their classic designs and signature patterns, with a modern twist and have incorporated the classic Gucci logo into...
VisionDirect is excited to introduce a brand new in-house wooden eyewear brand! The Oh My Woodness! sunglasses brand is the newest addition to our house brand family, exclusive to VisionDirect.   Oh My Woodness! is our first wooden eyewear brand, made up of hand crafted wooden framed sunglasses. Taking inspiration from nature...
There are few brands that manage to cross over from specialist, high performance eyewear to become a fashionable and desirable brand. Costa Del Mar is a brand that blurs the boundary between functionality and fashion, they’re worn by fisherman, athletes and the style conscious. PC: @westbound_limited #flyfishing #colorado #seewhatsoutthere #optoutside #rioflylines...
The Rise of TITAN CLASS Eyeglasses The timeless Titan Class eyeglasses collection come from a desire to create beautiful products that could be worn from the boardroom to the weekend; without looking or feeling out of place. The collection is inspired by an idea to create affordable yet high quality eyewear that...
The History of the MIU MIU Brand Named after the nickname given to the creative director of Prada, Miuccia Prada, Miu Miu is the diffusion line of the Prada fashion house and often referred to as the younger sister to Prada. Launched in 1993, Miu Miu offers a more colorful and avant-garde look compared...
Under the guidance of creative giant Karl Lagerfeld, Fendi has become a powerhouse renowned for its vibrant graphic patterns and exuberant colours, and this season is no different. Their Resort 2017 collection also features the Lei eyewear collection, which perfect compliments the soft, romantic fabrics and strong graphic patterns...
A Legendary Fashion Label Gant is one of those legendary fashion labels that have been dominating the industry for a long time. Gant was established in 1949 and they have been innovating the clothing industry. They have also been dominating the eyewear world with their stylish and yet simple style...
For the empowered, sophisticated modern day woman Nothing makes a woman more beautiful than the belief that she is beautiful - Sophia Loren Expressing inner strength and power is something that every woman attempts with their clothes, but more often than not, her style looks incomplete. With Liu Jo's new collection...
Etro Eyewear "It's a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: The creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand...
Maybe you have been feeling slightly overworked lately, or even just a bit dulled out by the everyday routine. Perhaps it's time for a little break, a good time take to the outskirts, a weekend in the forests, we're talking fishing rods, tents, sleeping bags, the works, and you...
“The inspiration for the models in the Galleria ‘900 collection comes from Persol’s1940s archive. Stylish, sophisticated designs and original acetates for distinctive, exclusive glasses. In Persol’s most authentic style, a perfect combination of craftsmanship and Italian design.”- Persol Persol Galleria 900 Collection: Fresh Out of the 1940s Archive You know how they...
Introducing the Ray-Ban Double Bridge Collection Summer 2016 is upon us and we know just the style you need to heat the streets. The red hot Ray-Ban Double Bridge Collection combines retro styles with a new look that gives them a modern classic status. Ray-Ban is always pushing the envelope...
A mate and I once had a dream, of starting a sunglasses label and that was it” - Simon Ponnusamy. Fast forward a few years later and here it is. Since it's inception, AM Eyewear has emerged as one of the hippest eyewear brands, defying the norm and redefining what's fashionable...
Woody’s Barcelona, a premium brand of sunglasses who specialise in making wooden glasses, has always been known for their quality and design, and this is incredibly apparent in their Holy-Wood Collection. The collection is extremely unique because every style combines vintage characteristics (inspired from classic cinema) with modern extravagance....
To quote the style inspiring fashion designer, Rachel Zoe : “Style is a way to say who you are without having to speak” Fendi Goes Wild With Its Jungle Collection This season, the Fendi house have called out to the ladies who march to the beat of a different drummer, to the woman...
Daughter to one of our favourite Beatles, Stella McCartney was born into fame but has also rightfully earned her place in the fashion industry. Although industry leaders were skeptical at first, Stella has wowed fashion experts with her bold designs and creativity. Graduating from the world’s most prestigious design school,...
“Elegance is not about being noticed, it is about being remembered.” This is precisely what Giorgio Armani believes and their exquisite eyewear collections are designed with just one thing in mind - creating everlasting elegance. Giorgio Armani Frames of Life Campaign The Giorgio Armani Frames of Life Campaign brings together five...
Notorious for their sensual creations, Givenchy captures everything that is light and dark about fashion. Givenchy always manages to touch on the deepest and most personal sentiments of human connection. They then bring those emotions forth and express them through their art and haute couture designs. Givenchy Spring Summer 2016 Their...
We’re all trying to create our style and nothing will help more than an awesome pair of sunglasses. We’ve brought you a number of super trendy styles and brands through the years here at VisionDirectAU, and still the good old folks over at Ray-Ban® remain ahead by a mile. You'll...