Electric Sunglasses, the Acetate Collection


Electric Sunglasses aim to be ‘timeless, sophisticated and powerful’, this according to the CEO of the company Eric Crane. Electric, founded in 2000 in Southern California, has managed to conquer the world of sports eyewear in a way that few other brands have. Their pieces maintain their premise of being functional, sporty items but also manage to remain true to the three key principles that Eric Crane set out. The brand is recognised as an industry leader in sunglasses for many sports as well as producing some pretty awesome ski goggles.

Electric Handmade Italian Acetate

To add even more prestige to their brand, Electric took a brave decision and decided to produce a range of eyewear made using solely Italian Acetate. Over recent years, many companies have decided to make the material in Asia (for reasons well documented) but Electric knows the importance of having the best materials and craftsmanship in their products. The Acetate used is premium Mazzucchelli Acetate which is the number one producer of acetate for the fashion industry and is one of the most innovative companies in the plastics market. The lenses used in the collection are manufactured by Carl Zeiss Vision, a company with as much history as the acetate in which they sit.

Along with being very well made, the sunglasses are also at the cutting edge of design. The collection comprises of four pieces, each offering a different and unique personality. Electric Detroit XL sunglasses are a traditional square shape but available in some great colour combinations and are sure to give your look a little super-sized fun. The sporty Electric Hardknox sunglasses are the perfect blend of sports and fashion but still maintain a sophisticated look. My personal faves, the Electric Reprise sunglasses, are bang on trend with their round lens and a unique speckled brown pattern. The Electric 40Five sunglasses are a little bit retro, a little bit modern and a lot cool. Whichever pair you pick, you’re sure to be getting the best in design, craftsmanship and quality. Click on your favourite below to head over to the product page or just go straight to the Electric Sunglasses page to see all the brand has to offer.

Electric 40Five EE12347901   Electric Detroit XL ES12101001
Electric Hardknox EE12249402
Electric Reprise EE12448301

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